Wine Bottle Holder: A Profitable Niche for Business?

Karen Wang

April 29, 2025

7 min read

If you’re in the homeware, gift, or kitchenware business and looking for a new product to boost your margins, wine bottle holders might just be what you need. In this article, we’ll explore:

Whether wine bottle holders are a profitable product?
What materials they are made of and how they are manufactured?
Why sourcing from China makes sense?
Real-life factory insights from my recent sourcing trip?

Let’s dive in.

What Is a Wine Bottle Holder?

A wine bottle holder is more than just a tool for storing wine — it’s also a piece of art, décor, and a conversation starter. These holders come in a variety of designs and materials:

Resin, Plastic, and Glass: Less common but used for novelty or seasonal products
Metal: Often made of iron or aluminum, popular for durability and custom designs
Wood: Offers a rustic, natural feel, widely used in farmhouse or vintage décor

How Is a Metal Wine Bottle Holder Made?

The process usually includes:

Design and Prototyping – Based on market trends or client specifications
Material Cutting and Shaping – Using laser cutting or manual bending
Welding and Assembly – Skilled craftsmen weld different parts together
Surface Treatment – Polishing, powder coating, or hand-painting for aesthetics and rust protection
Quality Control and Packing – Ensuring consistency in shape, balance, and finish

Why Source Metal Wine Bottle Holders from China?

China has long been a global hub for metal crafts. When it comes to wine racks and wine stands, here’s why China stands out:

Mature Supply Chains: Especially in regions like Xiamen, known for metal craft manufacturing
Custom Design Capability: Many factories offer OEM/ODM services with in-house design teams
Cost-Effective Production: Affordable labor and raw materials lower the overall cost
Experience with International Standards: Long-term partnerships with European and American buyers ensure compliance with export requirements

From a trusted metal crafts factory I visited in Xiamen — with over 15 years of experience — I learned that wine bottle holders are one of their top export products. Thanks to their creative, seasonal designs and quality craftsmanship, they’ve built strong relationships with buyers from Germany and across Europe. The factory supports both custom design and contract manufacturing. Minimum order quantity is 240 pieces per design, with ex-factory prices ranging from US$6 to US$8 depending on complexity. Bulk orders are negotiable, making it ideal for sellers targeting supermarkets, gift shops, or e-commerce platforms.

Is Wine Bottle Holder a Profitable Product?

Yes – and here’s why.

1. Low Factory Cost

As mentioned, most wine bottle holders are priced between US$6 to US$8 per piece when ordered in bulk.

2. High Retail Markup in Global Markets

On platforms like Etsy, handcrafted or artistically designed wine bottle holders often sell for US$35 to US$75+. Holiday-themed holders or sculptural metal designs command even higher prices. This creates a potential markup of 4x to 10x over factory cost.

3. Perfect Fit for Niche Stores

This product category is especially well-suited for gift shops, homeware stores, and kitchen accessory brands. It blends functionality with aesthetic appeal, making it attractive to both everyday users and gift buyers.

4. High Perceived Value, Low Shipping Cost

Many wine bottle holders are compact and lightweight, making them cost-effective to ship internationally. Their premium look allows for higher pricing and better customer perception.

Highlights from the Canton Fair

During the Canton Fair period, I visited a booth of a standout factory that specializes in metal wine bottle holders.

Their collection includes:

Tabletop Wine Bottle Holders: Sleek and modern designs perfect for dining or display
Holiday-Themed Holders: Christmas motifs, reindeer shapes, and gift-ready packaging
Sculptural Designs: Animal shapes, abstract forms, and artistic interpretations, popular in home décor stores

These designs are already being exported to countries like Germany, showcasing high craftsmanship and creativity. The production is backed by years of experience, ensuring every unit is well-balanced, durable, and visually appealing.

Each design has a minimum order of 240 pieces, with pricing between $6 to $8 USD. If you’re sourcing wine accessories wholesale or considering launching a niche brand for home décor, this category is a strong contender.

👉 Want to explore their designs? Check out our YouTube video tour for a closer look.

Final Thoughts

Wine bottle holders are a small but powerful product category. They’re highly giftable, offer great visual appeal, and have impressive profit margins when sourced strategically.

Whether you’re running an e-commerce store, stocking a local gift shop, or looking to expand your private label product range, sourcing wine racks and wine bottle holders from China is a move worth considering.

For more supplier introductions and China sourcing tips, stay tuned on sourcingfromchina101.com — and don’t forget to subscribe to our YouTube channel!

About the Author